Toy market news

First-ever Britains re-release to mark 100th anniversary in 2021

The brand will also announce a brand-new licence that will join the portfolio of authentic tractor models

By toyworldmag.co.uk

Britains, Europe’s oldest specialist in agricultural toys and collectibles, is set to celebrate its 100th anniversary next year with the re-launch of its original Fordson Major Tractor, a limited edition of only 7,500 units available from July.

In 1921, Britains unveiled its first farm vehicle, the ‘4F’ Tumbrel Cart. Shortly after World War II came to an end, Britains introduced its first ever tractor in 1948, just three years after the real tractor appeared. It featured a choice of metal or rubber tyres and came with a character driver within a traditional matchbox. The 2021 limited-edition version will pay tribute to these nostalgic features, with a fully diecast tractor including rubber tyres, a lookalike toy driver and the original packaging.

To drive demand for the Fordson Major, Britains will be hiding 100 Gold finished tractors within the 7,500 range for collectors to find, as well as creating 10 Silver versions for social media and press giveaways to build further awareness.

The brand has also expanded its global licensed offering with the introduction of Claas, one of the biggest licensees in the world. The new partnership is expected to be key for 2021 and will see the launch of the Claas Xerion 5000 model, with detailed features and a rotating cab, available from 2nd January. The following month, Britains is set to launch two new additions to its Heritage collection: the International Harvester Farmall 1066 and the Case International 4894, giving further kudos to the nostalgic feel of 2021.

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