Toy market news

First Lego shop opens in Israel

Lego has opened its first shop in Israel. In the first three hours after the shop opened, around 5,500 customers came to the Diesengoff centre in Tel Aviv on Thursday. It is the toy company's 678th shop worldwide. In addition to regular products, customers can also buy custom-made Lego bricks. These are produced in the 3D printer on site. The managing director of the Israeli shop, Eran Tor, expressed his satisfaction with the launch. More Lego shops are planned in Israel.