First Miraculous Day announced

Mediawan and the ZAG joint venture Miraculous Corp are launching Miraculous Day on September 28. 

Dedicated to the CG-animated series Miraculous Tales of Ladybug & Cat Noir, this initiative started in Brazil in 2019 and then expanded to the entire Latin American region. This year, Miraculous Day is set to go global, with a large line-up of media partners, retailers and licensees taking part.

To mark the celebration, there will be a new Miraculous website, interactive filters on Instagram and TikTok, and a Miraculous World YouTube watch party: New York, United Heroez. 

Several competitions and promotions will take place in Europe, as well as in North America

In Brazil, a campaign will be implemented in more than 1,000 Brazilian restaurants. Themed areas, meet-and-greets and other activities are planned at various events and in shopping centers in Brazil, Chile, Argentina, Colombia and Peru, supported by influencer campaigns. The Mexican retailer Liverpool will introduce a wide range of products.  

Source: kidscreen.com/2024/09/12/miraculous-day-stakes-claim-on-fan-calendars-worldwide/