First of its kind: Brands Licensing Africa 2024

The Ivorian economic capital Abidjan hosted the first brand licensing fair in Africa at the Abidjan Exhibition Center from 23 to 24 October 2024. This historic event for the African continent was organized in collaboration with Maison de l'Afrique and Licensing International. 

The official opening took place in the presence of prominent personalities, including Dr. Souleymane Diarrassouba, Minister of Trade and Industry, and Mr. Blé Guirao, representative of the President of the Economic, Social and Environmental Council.

This two-day fair coincides with the fiftieth anniversary of the Maison de l'Afrique, an organization that brings together 11 chambers of commerce and is chaired by Mr. Touré Faman, also President of the CCI-CI. On this occasion, Mr. Touré Faman stressed the importance of this initiative, which is part of the policy of structural transformation of the Ivorian economy led by Prime Minister Robert Beugré Mambé.

Source: https://licensinginternational.org/news/brands-licensing-africa-2024-africa-celebrates-its-first-brand-licensing-trade-show-in-abidjan/ and https://brandslicensingafrica.com/newfront/news/press-conference