Fisher-Price introduces new premium wooden toys
Fisher-Price unveiled its all-new wooden toy line, Fisher-Price Wood, for children ages 6 months to 5 years. Featuring fresh, modern designs that encourage open-ended play, the new wooden toy line speaks to parents who are looking for a more affordable, back-to-basics play experience for their children.
FSC-certified sources
In addition, the products are made with wood from FSC®-certified sources and designed to last, allowing families to pass them down from generation to generation.
Offering fun play opportunities
With early childhood development at the forefront of Fisher-Price’s purpose, these wooden toys offer a wide range of fun play patterns—from colorful puzzles and blocks to role play, music-making and more—that help spark creativity, develop fine motor skills, and stimulate problem-solving. Fisher-Price Wood is now available exclusively at select Walmart stores and online.
Hours of fun and enrichment
Brian Fitzharris, SVP and General Manager, Fisher-Price, said: “For 94 years, Fisher-Price has been dedicated to helping children have the best possible start in life through innovative, trusted toys that provide hours of fun and enrichment. With the debut of Fisher-Price Wood—a line that harkens back to the brand’s very roots—we’re bringing a fresh perspective to the timeless appeal of wooden toys that are affordably priced, made from FSC®-certified wood, and designed to nourish a child’s creativity and development.”