Formula 1 and LEGO come up with exciting at-race experiences for 2025
Formula 1 and LEGO Group are set to inject even more fun into the sport as they unveil the next range of products and their plans for packing race weekends with activities for every age of fan throughout the 2025 season.
Following the overwhelming response from fans of both brands to the first products launched late last year, the countdown is on to the next releases.
Joining the LEGO DUPLO and LEGO City ranges already available, from March 1 builders of all ages can recreate the world of Formula 1 in brick form with the LEGO Speed Champion sets, and then from May 1 the final 2025 LEGO F1 Collectibles go on sale.
Interactive activities
The LEGO Group is also set to immerse fans in the F1 world with interactive activities and challenges designed to celebrate the sport’s engineering and technical heritage, and bring builders of all ages closer to the innovation and technology that has defined the sport for 75 years.
Fan Zone Activations
At select races the brand-new LEGO Fan Zone Activations will heighten the experience of being at an F1 track, with exclusive Make and Take activities, photo opportunities, and the chance see the full Formula 1 and LEGO Group collection.
Racegoers will also be able to purchase the full product line for themselves, featuring all ten F1 teams across LEGO Speed Champions, LEGO City, LEGO DUPLO and LEGO Collectibles, at LEGO Pit Shop pop-up stores.
All over the world
Away from track, select LEGO stores in the US, Canada, Europe, the Middle East, Africa, and China will feature racing themed play experiences and activities, and globally, all LEGOLAND Discovery Centres and LEGO Discovery Centres will offer build challenges to help children learn more about the complexities of building and racing a Formula 1 car, and reaching the top of the podium.