France Licensing Day reveals Paris 2024 Olympics keynote
Just over a month before the official opening ceremony of the Paris 2024 Olympic Games, France Licensing Day has confirmed a special Olympic keynote for this year's event, which will take place on June 27 in the International University City of Paris.
Keynote
The keynote will be presented by Edouard Bardon, Licensing and Retail Director, Paris 2024 Olympic Games, and Bruno Schwobthaler, CEO, Licensing for Growth, Sporting Events and Licensing: The Keys to Success, a retrospective of the Paris 2024 licensing program launched in 2019.
Embracing the licensing business
The aim of the keynote is to inspire other French brands and retailers to truly embrace the licensing business, be bold with it and benefit from the amazing opportunities it provides