G FUEL, FaZe Clan Announce Licensing Deal
FaZe Clan, one of the most prominent and influential gaming organizations in the world, and G FUEL, the leading energy drink formula for gamers and creators, announced the revival of a new multi-year, multi-million-dollar sponsorship and licensing deal.
One of the largest transactions
This partnership is one of the largest transactions in GameSquare's history, where FaZe Media will receive an equity component in G FUEL as part of the contract, further aligning the two companies' core community-focused values and fostering deeper collaboration to drive growth and engagement within the gaming ecosystem. This marks FaZe Media's first long-term sponsorship deal, highlighting the brand's commitment to building sustainable and impactful relationships within the industry.
FaZe Clan Subathon
To kick off the partnership, G FUEL will be the presenting sponsor for the FaZe Clan Subathon, a month-long streaming marathon running in September. During the Subathon, the FaZe House will be renamed the "FaZe G FUEL House" as an homage to FaZe Clan's original NYC house that G FUEL sponsored back in 2014. The Subathon event will set the tone for the renewed partnership, showcasing the power of UGC and the influence of FaZe's creators. FaZe Media and G FUEL will also launch in-person collaborations and co-branded products throughout the partnership to further solidify the synergy between energy drinks and gaming culture.