Gamefam brings Moose Toy’s Heroes of Goo Jit Zu to Roblox

Heroes of Goo Jit Zu's debut in the metaverse comes via the acquisition of two hugely popular Roblox games from Gamefam, Weapon Fighting Simulator and Easy Obby, which together have garnered over 1.7 billion visits to date. According to the companies, working together in this way will help reach the critical user base of Generation Z and Alpha players.

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“Moose Toys is leading the way with some of the most innovative products in the toy industry, and now we're partnering to bring that same level of innovation to Roblox and engage kids where they are in this new era of play,” said Ricardo Briceno, chief business officer of Gamefam. “The Goo Jit Zu program on Roblox is an example of how we're rewriting the playbook to spark excitement for toys with kids in the run-up to the holidays.”

Source: www.thelicensingletter.com/gamefam-brings-moose-toys-goo-jit-zu-brand-to-roblox/.