Garfield personal care line launched in Ukraine
The “Garfield” film, which was released in May, inspired the Ukrainian drugstore chain EVA, which operates over 1,500 stores. This led to a collaboration with Paramount Consumer Products, which resulted in the development of a body care range.
The collaboration consists of a selection of bath bombs and a paw-shaped soap dispenser.
The bath bombs even come with a surprise. The collection was so well received that the first edition of 40,000 was sold out after just one and a half months.
Source: https://www.licenseglobal.com/character/garfield-personal-care-line-launches-in-ukraine