Generating huge profits: “Despicable Me”

Universal Products & Experiences (UP&E) and Illumination will continue to expand the Minions' presence in the retail market worldwide. Products include new toys, fashion accessories and even food. 

Moose Toys as Master Toy partner

Ahead of Licensing Expo 2023, UP&E appointed Moose Toys as its Master Toy Partner and the team has been launching imaginative new toys and games ever since. 

Despicable Me has also collaborated with LEGO to create a new set featuring the main character Gru and the Minions, suitable for both children and collectors. In addition to clothing and lifestyle products, food and events, the Minions have fans all over the world. With Despicable Me 4 alone, the series broke records worldwide and broke the 5 billion dollar mark at the box office. 

Illumination’s Minions 3 is confirmed for 2027,

Source: https://toybook.com/despicable-me-franchise-increases-retail-profits/