Toy market news

George R. Ditomassi, former Hasbro & Milton Bradley exec, dies at 86

George R. Ditomassi, former Milton Bradley chairman and Hasbro executive, died on May 31 at the age of 86.

Ditomassi spent more than 40 years at Milton Bradley - both before and after it was acquired by Hasbro, Inc. in 1984 - where he worked to bring worldwide recognition to game brands including Candy Land, Life, and Chutes and Ladders.

According to his obituary, Ditomassi’s career at Milton Bradley began when he joined the company as a production trainee in 1960. In 1970, he became Vice President of Milton Bradley and General Manager of the Whiting Division.

In 1982, Ditomassi was elected to Milton Bradley’s Board of Directors, and in 1985 was promoted to President of Milton Bradley.

In 1990, he was named Chairman of Milton Bradley and Chief Operating Officer, Games and International, at Hasbro, Inc. Between 1996 and 1997 he served as President of Hasbro International.

In 2004, Ditomassi was inducted into the Toy Association’s Toy Industry Hall of Fame.

Following his tenure at Milton Bradley and Hasbro, he went on to become CEO of Enesco, CEO of Shop at Home Company, and CEO of Summit America Television.