Toy market news

Gift Universe acquires Prezzybox to strengthen position in gifting market

Gift Universe, parent company of gifts and gadgets retailer Menkind, has officially completed the acquisition of Prezzybox, an established brand in the gifting industry.

The acquisition, for an undisclosed sum, will enable the company to extend its reach into the female gifting market alongside Menkind’s male focused proposition and follows on from the acquisition of toys and gifts retailer Hawkin’s Bazaar in November furthering the strategy to develop specialised highly targeted offerings in the gifting market.

toyworldmag.co.uk