Toy market news

Golden Bear unveils new-look logo and innovative new website


The award-winning toy company, Golden Bear, has kicked off 2021 in style with the unveiling of new company branding and a transformed company website.

Established over 40 years ago, and an icon among the toy communities, the famous Golden Bear logo has undergone its first makeover to take on a contemporary new look reflective of the company’s own bold ambitions to be at the forefront of innovation in the toy industry.

In tandem with the new company branding, the website has also undergone a redesign. The design has been modernised and now sits on a platform which can be easily updated in-house in order to maintain fresh and engaging content.

The new design showcases Golden Bear’s history and product portfolio to its global audience, while also outlining the company’s core values and sustainability credentials.

The new website also allows customers to sign up for Golden Bear’s new virtual Toy Fair. With the majority of companies having to move online in 2020, Golden Bear has developed the bespoke platform using ground-breaking technology to create a virtual environment where new ranges can be viewed online.

Through a guided immersive tour with fully interactive features, the products are brought to life with 360 viewing and detailed product information.

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