Toy market news

Google’s Stadia launches kids section

With a focus on reaching families playing together, the soon-to-launch section will include six titles from Outright Games.

Google’s online subscription gaming service Stadia is launching a new kids and family section, and stocking it with six titles from Outright Games.

Launching August 13, the new category signals Stadia’s growing commitment to reaching younger demos and the increasing number of families who game together, according to a release from Stadia.

Now, Stadia is expanding its kid-friendly catalogue with the new section to make it easier for families to find games for everyone. Stadia has picked up multiple formats from family-friendly publisher Outright Games. New titles include PAW Patrol The Movie: Adventure City Calls, PAW Patrol Mighty Pups: Save Adventure Bay, and PAW Patrol: On A Roll! where players control the pups as they save friends and their city.

Kids and families flocked to video games last year, as it topped the list of home activities for millennial parents and their kids during lockdowns, according to Fullscreen, which found that parents spent an average of 8.5 hours a week gaming, with 50% saying their kid uses a video game system regularly.