Toy market news

Hape unwraps holiday marketing campaign

December is finally here, which means holiday ad campaigns are in full swing

Yesterday, Hape announced its “Unwrap Their Potential” campaign, which shows that the holidays are about kids finding new ways to play and develop useful skills - not just opening presents. The campaign emphasizes creativity and imagination through Hape’s latest products.

The campaign is being pushed on YouTube, Instagram, Facebook, and Tik Tok throughout the month and highlights some of Hape’s hottest toys of the year. The most popular toys from Hape this year include the Monster Math Scale, Pepe the Pull Along Dog, Penguin Musical Wobbler, and Railway lines.