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Happy Meal: First Playmobil toy based on sugar cane

Playmobil and McDonald's are taking a joint step in the use of sustainable play materials. From May, Playmobil animal figures made from at least 95 per cent sugar cane-based plastic will be included in the Happy Meal for the first time. The restaurant chain has worked intensively on the selection of the bio-based material to ensure that the high quality and durability requirements are met during production.

Cooperation with McDonald's a milestone in the strategy  

For Playmobil, the co-operation with McDonald's is a milestone in its strategy of moving into the future. "In Germany in particular, Playmobil is a name that is associated with quality and great educational play value. This fits perfectly with the high standards we set for our Happy Meal toys. We are also proud of the sugar cane-based raw material that we are using for the first time, because it is another important step on the way to a better McDonald's," says Tomasz Debowski, Chief Marketing Officer at McDonald's Germany.

Animal figures available in 70 countries

The exclusive animal figures will be available in a total of 70 countries worldwide. As part of a two-year development phase, the sugar cane-based plastic underwent extensive testing in order to fulfil not only legal framework conditions and material requirements, but above all high internal quality standards. 

The design of the figures was developed in close co-operation with Playmobil to ensure compatibility with the regular play system. Animal figures produced by McDonald's will be available in over 70 countries worldwide from April to November and will generate enthusiasm among children and Playmobil collectors.

Ambitious sustainability targets at Playmobil

The Horst Brandstätter Group, which includes the Playmobil brand, has set itself ambitious sustainability targets. The Group wants to achieve climate neutrality by 2027 and is working on many projects and initiatives to be part of closed material cycles. For example, the production of all items in the toddler portfolio was switched from traditional, fossil-based to plant-based materials at the start of 2024. The playsets under the new Playmobil Junior brand are made from plastics whose raw materials are at least 90% plant-based. The entire Junior product range will be converted by the middle of the year.

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