HARIBO to debut at 98th Macy's Thanksgiving Day Parade

HARIBO announced its debut in the 98th Macy's Thanksgiving Day Parade on Thursday, November 28 with a new unique float and a balloon element, which is sure to delight live and televised audiences with its sweet and colorful designs.

HARIBO's Parade debut will take viewers on an out-of-this-world adventure, featuring Goldbear and gummi treats like Twin Snakes, Starmix, Frogs and Rainbow Worms rocketing into the cosmos. The float captures the wonder and imagination that HARIBO has inspired since its founding in 1920. Joining the float will be a larger-than-life balloon of HARIBO's mascot, Goldbear, bringing joy to the New York City skyline.

To celebrate imagination and bring families together leading up to the Parade, HARIBO has created a free digital storybook, "Goldbear Goes to the Parade." The book tells the story of Goldbear's very own adventure from the Happy World of HARIBO to the Parade (and all of the sweet friends Goldbear meets along the way!) 

Source: https://www.haribo.com/en-us/news/macys-day-parade