Toy market news

Hasbro acquires D&D Beyond platform from Fandom

Hasbro is making moves to further connect with growing legions of Dungeons & Dragons fans through the acquisition of Fandom’s D&D Beyond.

D&D Beyond launched in 2017 is considered to be the leading digital toolset and game companion for Hasbro’s long-running fantasy franchise. Fandom has owned and operated the platform, which boasts nearly 10 million users, since 2019. Under a $146.3 million cash deal, Hasbro will take control of D&D Beyond while adding its staff to the Wizards of the Coast team. Under a prior agreement, a royalty was paid to Hasbro by D&D Beyond.

Hasbro believes that its Dungeons & Dragons and Magic: The Gathering will continue fueling growth in digital gaming as they’ve done in recent years with expansion beyond the physical realm and into PC and mobile.

The acquisition is expected to close in the second or third quarter of this year.