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Hasbro announces Furby’s immersive activation

Hasbro announced the launch of ‘Furby Wuz Here,’ an immersive campaign and activation invading New York City. Celebrating one year since the iconic toy’s return, the activation invites consumers to experience the world of Furby, featuring a delightful hunt for mischievous moments and “furbified” objects across the city. 

Return of the iconic furry friend

“After reintroducing Furby last year, 25 years after the toy’s initial, craze-inducing launch, we were thrilled to see the same level of excitement for the return of our iconic furry friend,” says Kim Boyd, President, Global Brands & Franchise Management at Hasbro. “In celebration of this generation of Furby’s first birthday, we’re continuing the craze with a Furby takeover in New York City, and a new wave of colors for Furblets, our miniature besties. This is just the beginning for Furby, and we look forward to expanding this incredible brand.”

One-of-a-kind experience

The Furby takeover in New York City offers consumers a one-of-a-kind immersive experience with a map outlining all the places Furby has made mischief. ‘Furby Wuz Here’ marks the continuation of the cute, cool, and weird interactive moments Furby has brought to fans since 1998.

Source: www.investor.hasbro.com 

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