Hasbro announces “Nerf Action Experience” in China

The Nerf Action Xperience Park will be launched in Beijing, China, in 2025. Further locations will follow.

Hasbro has teamed up with Kingsmen Xperience and Max-Matching Entertainments, one of Asia's leading international entertainment companies, to realize the Nerf experiences in China.

Teamwork makes the dream work

Kingsmen Creatives' U.S. subsidiary, Kingsmen Xperience, will handle intellectual property and licensor relations, as well as lead design and development.

Location and venue scouting, property development and operations and facilities management will be handled by Max-Matching Entertainments.

“China is one of the world’s fastest growing markets for family entertainment products,” said Owen Zhao, president of Max-Matching Entertainments.

The Nerf Action Xperience includes blaster battle zones, sporting challenges, an obstacle course, a food and beverage area and a retail store.

Source: www.blooloop.com