Hasbro announces Transformers 40th anniversary event

Hasbro announced a special cinema experience to celebrate four decades of the TRANSFORMERS franchise with ‘TIL ALL ARE ONE: TRANSFORMERS 40th ANNIVERSARY EVENT. Honoring the brand’s legacy in bringing continuous action and adventure to fans of all ages, the theatrical event will provide limited screenings of episodes from the classic 1984 animated series “THE TRANSFORMERS.” Screenings will be available in select cinemas across the US, UK and Mexico, along with select territories in Europe, Latin America and Asia starting on Wednesday, May 15. Tickets for the TRANSFORMERS 40th Anniversary Event went on sale at Transformers40thCinemaEvent.com on Wednesday, April 10 at 9.30am Local Time.

Special cinema experience

This special cinema experience will take fans back to the very beginning as some of the TRANSFORMERS original voice-over talent, including Peter Cullen (original voice of Optimus Prime) and Frank Welker (original voice of Megatron), team up for the first time in decades to revisit their characters and recreate the enduring magic of the classic 1984 animated series. An exclusive behind-the-scenes table read appears on a split screen for the pilot episode, More Than Meets the Eye, Part 1, followed by a traditional screening of the next three episodes of the series. Fans can experience the original Saturday morning cartoon on the big screen and get a glimpse of its evolution with a sneak peek of the new season of the original animated kids’ series TRANSFORMERS: EARTHSPARK. 

Global powerhouse franchise

“For decades, the battle between the Autobots and Decepticons has come to life in movies, comic books, innovative toys, live experiences and digital media, elevating the TRANSFORMERS brand to a global powerhouse franchise with millions of fans around the world. To celebrate 40 years, we’re bringing fans back to where it all started,” said Alyse D’Antuono, Vice President, Global Franchise Strategy & Management, Action Brands at Hasbro. “THE TRANSFORMERS animated series captured the imagination of fans of all ages when it premiered in 1984, introducing a timeless battle between good and evil fueled by action and adventure. 

Source: www.newsroom.hasbro.com