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Hasbro celebrates ‘Monopoly’s’ 85th anniversary with new merch

Hasbro has inked multiple licensing deals in honor of the game’s milestone anniversary

By www.licenseglobal.com

Hasbro is celebrating the 85th anniversary of “Monopoly” with new consumer products set to hit shelves and online in time for the holidays. “Monopoly” is a family-favorite game brand enjoyed by more than one billion players in 114 countries across the globe. The celebration of “Monopoly’s” 85th anniversary kicked off earlier this year with the announcement of a range of limited-edition products. The latest wave of products features something for everyone from a range of categories including apparel, collectables, gaming and more.  

“We have seen such amazing support for the ‘Monopoly’ brand from partners and fans as we’ve continued to celebrate our 85th anniversary all year long,” says Casey Collins, general manager and senior vice president, entertainment and licensing, Hasbro. “‘Monopoly’ is an iconic game that is able to unite people across generations with a little friendly competition combined with a dose of nostalgia. We’re excited to continue to bring people together as they enjoy their favorite game in new, exciting ways.”

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