Hasbro celebrates Transformer’s 40th anniversary
Hasbro has announced its intentions and plans to celebrate the 40th anniversary of the popular TRANSFORMERS range.
Since its debut in 1984, several Transformers figures have been added to the lineup, delighting generations with the variety of play possibilities.
“Beloved since its inception in 1984, TRANSFORMERS has evolved from an innovative toy line into a powerhouse franchise embraced by millions of fans around the world,” said Alyse D’Antuono, Vice President, Global Franchise Strategy & Management, Action Brands, Hasbro. “The past four decades continuously delivered a … More Than Meets The Eye experience for fans by introducing new toys and games, as well as thrilling storytelling in animated shows, comics, blockbuster films and much more. As we build the next chapter in the TRANSFORMERS universe, we look forward to celebrating one legacy for another 40 years.”
In keeping with the brand's roots, Hasbro will launch an exciting range of products, promotions, experiences and action-packed content in 2024 that will allow new generations to experience the brand's history.