Toy market news

Hasbro completes acquisition of D&D Beyond from Fandom

Strategic, complementary acquisition accelerates direct-to-fans capability to drive unified vision for Dungeons & Dragons brand in physical and digital play

Hasbro, Inc. announced the completion of its previously announced acquisition of D&D Beyond, the leading digital RPG toolset and game companion to the iconic fantasy franchise, DUNGEONS & DRAGONS. Fandom, the world’s largest fan platform, previously owned and operated D&D Beyond since 2019 and has grown the direct-to-consumer business to be the leading role-playing game (RPG) digital toolset on the market with close to 10 million registered users.

Driven by a shared vision to build the best possible player-centric experiences for the world’s greatest role-playing game, the acquisition of D&D Beyond will further accelerate Wizards of the Coast’s capabilities to strengthen their unique ecosystem of world-class tabletop and digital play to create deeper player engagement and satisfaction and support growth across all expressions and regions.