Hasbro expands license potential with new unscripted TV division
Hasbro Entertainment has hired seasoned development executive and producer Zach Edwin to head its burgeoning unscripted division leveraging its industry-leading portfolio of iconic brands. Edwin, who joins from the Intellectual Property Corporation (IPC) and Sony Pictures Television – Nonfiction (SPTNF), will oversee Hasbro Entertainment’s expanding slate of nonfiction and game-based programming, as well as its partnerships with Lionsgate and other world-class talent, studios, and distribution partners. He will report directly to Hasbro Entertainment’s Head of TV Gabriel Marano while working with multiple external partners.
Already well underway
Hasbro Entertainment’s unscripted division is already well underway, with several major projects in production and additional series in development with network partners. Among the most anticipated are the upcoming game show adaptations Trivial Pursuit, hosted by beloved Emmy-winning actor, director, producer, and podcaster LeVar Burton, and Scrabble, hosted by fan-favorite actor, singer, producer, and director Raven-Symoné. These shows developed in partnership with Lionsgate and with key creative contributions from Hasbro’s Steven Gelberg, will premiere on The CW this fall. Notable upcoming projects also include exciting adaptations of Monopoly and Nerf, along with the eagerly awaited reimaging of the classic board game, Clue, in partnership with SPTNF.
Deeply experienced
Edwin is deeply experienced as a development executive and producer. He most recently spent over five years at the IPC and SPTNF, developing nonfiction series across a variety of networks. In that time, he worked on such hit shows as Max’s Selena + Chef; Netflix’s Emmy-nominated Indian Matchmaking; truTV’s Ron Funches-led Top Secret Videos; Prime Video’s Pokemon: Trainer Tour; YouTube Originals How To: Olympics and Mind Field, both written by WGA Award winner Tom Kramer; and additional projects for Discovery, National Geographic, Food Network, and more.