Hasbro & Nike launch Monopoly: LeBron James Luxury Edition

Hasbro's board game licensee, WS Game Company, has announced the release of a LeBron James Monopoly. According to James' marketing team, the LeBron James Luxury Edition will be a collaboration between Nike, Hasbro and Victory Creative Group. The gold and silver foil stamped game board honors the career of LeBron James, who is entering his 22nd year in the National Basketball Association (NBA). The game takes players on a journey from Akron, Ohio, to Los Angeles.

"It was an honor to work with Nike to showcase the legacy and career of LeBron James through a unique medium like a Monopoly board game," says Jonathan Silva, co-owner, chief executive officer, WS Game Company. "The game was thoughtfully crafted to feature hidden details throughout, paying homage to LeBron's legendary career on and off the court as he kicks off his 22nd season and celebrates his 22nd signature shoe with Nike."

Monopoly editions of the LeBron XXII are available exclusively at Nike retailers. 

Source: www.licenseglobal.com