Toy market news

Hasbro’s eOne cuts staff, reveals plans for ‘My Little Pony’ movie, ‘Clue’ TV series, more


Just days after posting its Q4 and full-year earnings earlier this month, Hasbro implemented cuts in its Entertainment One (eOne) division in a realignment that will result in somewhere between 50-60 jobs lost. In a memo obtained by Deadline last week, eOne’s President of Film & TV Steve Bertram explained the decision to staffers.

“To be clear, our reorganization is not a result of poor business performance during the pandemic; the industry has been shifting for a long time with consolidation around the new global platforms,” Bertram said. “As a truly platform-agnostic business, we are well-positioned to thrive in the new marketplace, especially with Hasbro’s iconic brands. But, in evolving with the changing industry dynamics as we have, we must evolve the focus and structure of our organization around the world.”

Despite the unfortunate staffing cuts, eOne is charging ahead with new projects that utilize the vast Hasbro intellectual property (IP) portfolio.

Fox Entertainment, eOne, and Bento Box Entertainment are developing an animated series based on Clue. The iconic mystery board game - launched as Murder! in 1949 - has been adapted several times over the years, most notably as a 1985 feature film.

While no date has been set for Clue, Hasbro’s next My Little Pony movie is expected to arrive later this year, but now it’s skipping theaters.

Originally slated for a September theatrical release via Paramount Pictures, the eOne CGI reinvention of My Little Pony is now headed to Netflix. The streaming service is already home to exclusive Hasbro/eOne content, including the recently released Transformers: War for Cybertron. Variety broke the news that eOne sold My Little Pony to Netflix but will retain distribution rights for the growing theatrical market in China.

A new line of toys and consumer products to support the release is expected to be unveiled later this year.

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