Hasbro strengthens digital capabilities and supply chain productivity
Hasbro announced three senior appointments today to build on the company’s digital transformation and ongoing turnaround efforts. Dan Shull will join Hasbro as Chief Digital Information Officer, Stephanie Beal has been promoted to Chief Supply Chain Officer, and Dan Rawson is taking on an expanded role overseeing Direct and e-commerce, as well as continuing as Global Play Lead for DUNGEONS AND DRAGONS and RPGs. Stephanie Beal and Dan Rawson’s new roles are effective immediately, and Dan Shull joined on July 15th.
Dan Shull
Dan Shull brings 25 years of Fortune 500 industry experience to Hasbro, previously serving as Chief Technology Officer at REI. Prior to REI, Dan held executive positions at Signet, Nike, and Borders. In this newly created role, Dan will oversee Hasbro’s digital and IT strategy, using the latest technology to drive efficiency and improved ways of working. Dan's vision and expertise will accelerate Hasbro’s efforts to become a platform-first digital and information technology partner to entertainment and licensing counterparts.
Stephanie Beal
Stephanie Beal will take over as Chief Supply Chain Officer from Shane Azzi, who is departing Hasbro at the end of July to pursue a new opportunity. The team is grateful to Shane and his leadership throughout Hasbro’s supply chain transformation. Stephanie joined Hasbro in 2022 and has been an integral leader on the supply chain team.
Dan Rawson
Dan Rawson, who oversees the DUNGEONS & DRAGONS franchise as Global Play Leader, will extend his remit to lead Hasbro Direct, inclusive of Hasbro Pulse and other direct-to-consumer digital strategies. Dan already manages D&D Beyond, Hasbro’s largest direct-to-consumer platform, with over 18 million lifetime registered users. In his expanded role, Dan will help unlock growth for Pulse as a cherished fan destination and community, particularly as Hasbro expands its footprint in the adult collector market.