Toy market news

Hasbro wants to publish specially produced games for Transformers & Co.

Hasbro, the parent company of D&D publisher Wizards Of the Coast, has announced that it wants to enter the gaming market with specially produced AAA titles for brands like Transformers and G.I. Joe.

Wizards Of The Coast, which has now been part of Hasbro for some time, opened a new studio called New Raleigh-Durham Studio. The staff is to focus on developing new AAA titles for the PC and consoles based on Hasbro brands.