Hasbro Women Innovators of Play Returns in 2024
Hasbro announced its Hasbro Women Innovators of Play 2024 lineup of events, networking moments, and other opportunities to celebrate and connect women toy and game innovators across the globe.
Hasbro’s Women Innovators of Play launched in Fall 2023 to promote a more inclusive and equitable toys and games community, encourage more women’s participation in the space, inspire the next generation of young women and girls to unleash their creativity, and increase awareness and exposure to creative career paths.
Attracting more women and girls to the toy and game industry
“We are on a mission to attract more women and girls to the toy and game industry, and I could not be more inspired by the response to our Women Innovators of Play event and Challenge,” said Kim Boyd, President, Global Brands and Franchise Management at Hasbro. “As a true testament to the power of women inventors everywhere, Hasbro is thrilled to be investing in an incredible game by one of the Challenge’s winning inventors, Ellie Dix, and we will be partnering with Ellie to further develop her game concept. We are making the 2024 program even bigger and better and can’t wait to share more details soon.”
130 submissions
Hasbro’s 2023 Challenge saw 130 total submissions from women innovators across the US and globally. Submissions were judged on innovation, mass marketability, fun factor and playability, design and aesthetics, and manufacturability. Each of the three winners received a prize of $10,000 USD and a visit on March 26, 2024, to Hasbro’s Pawtucket, RI headquarters for a full day with Hasbro’s leadership and Inventor Relations team and a mentorship session with a Hasbro woman leader.
Expanding the program
2024 will advance Hasbro’s mission while expanding to a full schedule of programming that leverages Hasbro’s global community of women innovators and leadership. This includes ongoing networking and creative programs for women innovators 18+ as well as educational and mentorship programs under Hasbro’s recently announced Girl Innovators of Play. This year’s collaboration with Girl Up will engage aspiring and emerging women innovators aged 13-24.
To see the events for Hasbro Women Innovators of Play, take a look at the source description.
Source: www.newsroom.hasbro.com