Hasbro’s Marianne James to moderate Keynote at Licensing Expo 2025
Licensing Expo, announces its highly anticipated keynote session. Licensing Expo will take place May 20-22 at the Mandalay Bay Convention Center in Las Vegas. Licensing Expo is sponsored by the industry association Licensing International.
The session, “The Future of Retail: Trends, Technology and the Evolving Consumer,” will feature perspectives from the largest and most influential retailers in the consumer landscape:
- Brittany Smith, Vice President of Merchandising, Toys for Walmart U.S.
- Sarah Jackson, Global Director of Licensing at Primark
- Ada Dou, Executive Vice President and Chief Product Officer at MINISO
The panel discussion will address the accelerated pace of change retailers are facing, driven by macroeconomic shifts, changing consumer expectations and rapid technological advances, as they leverage the licensed consumer goods model to change the status quo and stay ahead of the curve. Moderated by Marianne James, Senior Vice President of Global Licensing at Hasbro, the panel will address the growth of new consumer demographics, the emergence of omnichannel strategies and the increasing influence of AI on decision making.