Heathside Trading and Millimages reaching agreement for Molang

Heathside Trading reached an agreement with Millimages to become a licensee of Molang in the UK, Europe and the US.

The Molang licensed range, which will launch in Q3 2024 through selected retail partners, will include a variety of toys, collectibles and gifts.

More than 7 million followers

With over 7 million followers on social media, Molang is an international phenomenon. It has enjoyed considerable exposure and engagement around the world, with 712 million views on YouTube Kids and 18 million on the adult YouTube channel. In 2023 alone, Molang garnered 821 thousand followers on Tik Tok and 335 thousand on Instagram.

"We are delighted to announce our partnership with Heathside and to develop with them a wide range of Molang products in the UK, Europe and the US. Together, our common goal is to develop attractive products and expand the children's toy, collectible and gift sectors for Molang," added Alexandra Algard-Mikanowski, Director of Licensing and Merchandising at Millimages.

Source: www.senalnwes.com