Heidi Klum and Supersocial launch „Modelverse" on Roblox
Supermodel Heidi Klum and Supersocial announce the launch of Modelverse – a new fashion experience on Roblox that is opening the door for unprecedented digital self-expression. Within the experience, users receive exclusive invites to model at events inspired by the world's most coveted gatherings, such as Heidi's famous Halloween party, exclusive award shows, and high-fashion events. From there, users can style their avatar to compete for the best look on the virtual catwalk judged by Heidi and members of the Roblox community across the globe.
Expressing creativity
Watching her daughter Lou spend time on Roblox and seeing the joy she finds in expressing herself creatively through her avatar sparked an idea to create Modelverse, blending her passion for fashion with the immersive spaces where people globally come together and connect. "When building this world, I wanted to make sure that the players get the chance to be unconfined- they can play as their established Roblox avatar, or design a new avatar that looks like themselves... or step out of the box and walk the runway as a hot dog, a worm or something else they create!" said Klum.
Creative space
Data shows that 56% of Gen Z users on Roblox say creating a look for their avatar is more important for them than their physical style. Supersocial's ability to track trends and bring them to life as engaging virtual world experiences is helping top brands across beauty, fashion, and beyond create spaces on Roblox that excite new and existing users alike. Modelverse caters to this combined mega audience of 79.5 million daily active users on Roblox, allowing them to utilize their inventory alongside the entire Marketplace catalog to generate unique looks. Roblox's vision to introduce commerce to the platform in the future sets the groundwork for experiences like Modelverse to expand beyond virtual fashion and eventually bring virtual creations and wearables into the physical world.
Source: www.prnewswire.com