Toy market news

Histrionic Productions to take Peter Rabbit immersive experience on the road

Continuing the 120th birthday celebrations for Beatrix Potter’s beloved Peter Rabbit, Histrionic Productions has partnered with The World of Peter Rabbit – developed under licence from Penguin Ventures on behalf of Frederick Warne & Co. (brand owners and part of Penguin Random House UK) – for at least two years of live immersive experiences across the UK.

Histrionic Productions, the company behind last year’s acclaimed pilot event ‘Autumn Treasure Hunt with Percy The Park Keeper’ at Chiswick House & Gardens and the upcoming ‘Paddington Marmalade Messiness’ in Dalkeith Country Park, opened bookings for its ‘Peter Rabbit Garden Adventure – a live immersive experience’ on 19 May, and will open to guests from 6 July–3 September 2022 at Blenheim Palace in Oxfordshire.

Families attending the event are encouraged to help rescue Peter Rabbit from ending up in Mr McGregor’s rabbit pie. This is the first time Peter Rabbit has appeared live in a walled garden in this way, and also marks a first for World Heritage Site Blenheim Palace, which has allowed unprecedented access to areas of the estate.

The multi-year deal allows Histrionic Productions to tour The Peter Rabbit Garden Adventure experience across the UK, bringing Peter Rabbit, Squirrel Nutkin, Mrs. Tiggy-Winkle and other beloved characters to various locations, providing innovative entertainment for adults and children alike.