Hot Wheels: platform dedicated to building resilience and fostering a growth mindset in children
Mattel announced Hot Wheels is furthering its mission to ignite the challenger spirit in every child with the creation of Challenge Accepted, a new platform that aims to empower children through play to try, fail, repeat and grow to cultivate a growth mindset—the understanding that abilities and intelligence can be developed.
To help inform the new platform, Hot Wheels consulted with Mindset Works, a global leader in growth mindset development to uncover insights, learnings and tools that further its mission and help spark that challenger spirit in young children during a key developmental stage of life.
Developing resilience
The research surveyed parents and children and found that 77% of children ages four to eight believe they can learn anything with effort. However, 71% of parents surveyed report stepping in when their children face small challenges to protect their self-esteem, which could result in missed opportunities to foster a growth mindset, or the understanding that we can develop our abilities and intelligence, that is critical to developing the resilience needed to succeed.
Through the Challenge Accepted platform, Hot Wheels is nurturing the power that interactive play has in igniting the challenger spirit in everyone, especially children. In fact, the research showed that children who play often with Hot Wheels toys are 32% more likely to be eager to take on new challenges with trial and error, ultimately leading to growth.
Hot Wheels Challenger Spirit Fund
As part of its commitment, Hot Wheels is launching the Hot Wheels Challenger Spirit Fund to empower the next generation of children by providing resources and opportunities that foster a growth mindset. The inaugural partner of the Hot Wheels Challenger Spirit Fund is Mission 44, a charity founded by Seven Time Formula One Champion Sir Lewis Hamilton, working to create a fairer, more inclusive future for young people around the world. Through their work, Mission 44 is investing in solutions that empower young people to overcome social injustice and succeed, with a focus on building more inclusive education systems and empowering the next generation of leaders in STEM.
Find more information in the press release that is linked in the source description.