17:27 h / 2022/05/12
Productsup study: consumers want more product information when shopping in the analog, digital and virtual worlds
In the metaverse, people become part of the Internet. This also creates completely new opportunities for companies. In order not to disappoint consumers' expectations of retail in the metaverse, companies must set the course now and lay the foundation for the metaverse with consistent product management. The commerce shortfall, a study released today by Productsup, the leading P2C software company, reveals what is currently driving consumers. The report highlights how companies can meet global consumer demand for more product information. This impacts sales across all channels. When it comes to switching brands or retailers, according to the study, one of the most important factors for consumers (35% agreement) is having more information about products.
The report is based on a survey of nearly 5,700 consumers aged 16 and older in the U.S. and Europe. They were asked about their preferences, expectations and behavior in relation to hybrid shopping experiences. In order to do justice to the holistic approach, various aspects were taken into account with regard to sustainability, product requirements and shopping experiences in the metaverse, because as the hype surrounding shopping in the metaverse increases, so do expectations for bigger and better virtual experiences.