Toy market news

Hunter Price Hasbro distribution deal with Bildo kicks off with Peppa Pig

Hunter Price International has announced a new strategic partnership with Bildo, one of Europe’s top toy manufacturers. Following the expansion of its EMEA licensing collaboration with Hasbro, which spans several evergreen Hasbro brands including Play-Doh, Peppa Pig, My Little Pony and Ricky Zoom, Bildo has granted Hunter Price the exclusive distribution rights of a range of role-play items high in values and quality, which will hit the UK market from this summer.

toyworldmag.co.uk