Hunter Price International acquires BargainMax

Hunter Price International has confirmed the acquisition of online toy retailer BargainMax.co.uk.

This is part of the company's expansion strategy to strengthen and drive its targeted brand growth in toys, accessories, lifestyle, stationery and crafts, the company said in a statement.

"We believe our own brands and partnerships have significant untapped potential and we now have the opportunity to further innovate and activate our portfolio to increase brand equity, value and market share.

We are confident that all our stakeholders will see the benefits of our omnichannel expansion, while maintaining our 'complement rather than compete' mindset to deliver greater insight, innovation and commercial impact“, Josh Eden, Co-Chief Executive (Operations & Finance) at Hunter Price.

Source: www.theretailbulletin.com