Toy market news

IMC Toys inks deal with Blue Plate Media Services, Andrew Berman for animated content distribution

The animated adventures of IMC Toys‘ Cry Babies Magic Tears and VIP Pets will soon reach new audiences

IMC Toys inked a deal with David Becker of Blue Plate Media Services (BPMS) and kids content distribution veteran Andrew Berman (formerly of Genius Brands International and Fremantle) to distribute its animated content to audiences in the U.S.

BPMS will handle streaming sales and distribution for the Cry Babies Magic Tears and VIP Pets series that currently stream through Kitoons, IMC Toys’ dedicated YouTube and OTT channel.

Cry Babies Magic Tears and VIP Pets have already been sold to networks in Europe. On YouTube, the content has received more than 3.4 billion views accounting for more than 310 million watch time hours.