IMG and Devolver Digital to expand representation of Fall Guys in EMEA and Brazil
Devolver Digital has appointed IMG as its exclusive licensing representative in Europe (excluding Italy), the Middle East, Africa and Brazil for global gaming phenomenon Fall Guys.
As part of the multi-year agreement, IMG will work closely with Devolver Digital and Fall Guys publisher Epic Games to further expand the brand and deliver engaging products and experiences for the game's active online community.
Fall Guys is a free-to-play multiplayer battle royale game with cross-platform functionality.
Now the brand is looking to take the brand outside of the digital world through more consumer products that authentically build on the game's unique identity and features.
Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital, said: “IMG is a global licensing agency whose reputation and results precede it, and for good reason. IMG represents major gaming brands that target similar audiences, making it the perfect partner to further expand the Fall Guys consumer product program across EMEA and in Brazil, one of the fastest growing gaming markets in the world. We look forward to working with IMG to further develop the Fall Guys licensing program in these regions.