Increasing importance of AI in the toy development process
Through AI, toy manufacturers can significantly optimize their capabilities for design, prototyping, predicting market trends and consumer preferences.
Companies such as Lego and Hasbro are increasingly implementing AI into their processes to conserve resources and achieve faster results. LEGO, for example, has developed an AI-based tool that allows designers to explore a variety of brick combinations and structures even more efficiently. The implementation can save many man-hours of manually testing countless brick combinations and bring new sets to market faster while conserving resources.
Hasbro uses a similar tool and also uses AI to predict how successful a toy will be on the market.
While AI certainly brings advantages, such as
- Faster market entry with reduced resource utilization
- Individualization and personalization through algorithms
- New possibilities for interactive and educational toys
- Ensuring the safety and quality of toys
of course, the new opportunities also bring challenges.
One of the main concerns is data protection, especially as many AI-powered toys collect and analyze user data. Manufacturers have a responsibility to ensure that this data is stored securely and processed ethically.
The potential of artificial intelligence for toy manufacturing is enormous and will continue to grow in importance.
Source: www.forbes.com