Toy market news

Innovation and creativity take the spotlight as The 2021 Licensing Awards finalists are revealed

From Ghostbusters Trap Incense Burners and LEGO Super Mario, to Gruffalo recycled bedding, innovation has found itself at the forefront of this year’s shortlisted finalists of The 2021 Licensing Awards.

Whether it’s within the Best Sustainable Licensed Product category, or one of the nine finalists in the Best Licensed Written, Listening, or Learning Range, in its endeavour to celebrate the best in licensing partnerships across the industry, it will likewise be throwing the spotlight on some of the best examples of innovation and creativity that the sector has to offer.

Making its return to its physical format this year, The 2021 Licensing Awards will once again fill The Great Room of The Grosvenor House Hotel in London to herald an industry-wide reunion of licensees, licensors, licensing agencies and everyone else the sector has to offer, this September 14th.

Categories will span Best Licensed Live Event, Best Licensed Toys or Games Range, and Best Retailer of Licensed Products (preschool and kids), all of which deliberated over by a judging panel of more than 200 retail buyers from Asda, B&M, Blue Diamond Group,, Clarks, The Entertainer, Forbidden Planet and more.