International exhibitors enjoy success with World of Toys in Tokyo

A foreign trade fair programme from Spielwarenmesse eG, providing a simple way of tapping into the Japanese market – that was the offer taken up by 32 exhibitors from seven countries who presented their products in the World of Toys Pavilion at the Tokyo Toy Show. The 360 m2 shared stand was fully booked. The show, which took place from 29 August to 1 September and encompassed two days each for trade and consumers, is organised by the Japan Toy Association. Over the four days at the Tokyo Big Sight exhibition centre, a total of 84,411 visitors came to learn about the latest product highlights and emerging trends.

Positive evaluation of the fair

The Japanese toy market has much potential for producers. In the 2023 business year, the market exceeded the trillion yen level (approx. €6.2 bn) for the first time, reaching new record heights. The World of Toys Pavilion offered exhibitors the best opportunities for entry into this growth market.

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Source: www.spielwareenmesse-eg.de