IT’SUGAR debuts Make-A-Wish Chocolate Bar and Wish Bears
IT’S SUGARone of the largest specialty candy retailers in the U.S., is proud to announce the launch of its exclusive Make-A-Wish Premium Milk Chocolate Bar, and Wish Bears, fruit-flavored gummy packages on April 17th at all IT’SUGAR locations. This exciting release coincides with World Wish Month and Make-A-Wish’s nationwide campaign leading up to World Wish Day on April 29, 2024.
In partnership with Make-A-Wish, IT’SUGAR recently held a nationwide competition inviting wish kids to design a one-of-a-kind chocolate bar to be produced and sold across IT’SUGAR stores. The winning design, selected from countless entries, was created by the imaginative 9-year-old Wish Kid, Declan, representing Make-A-Wish Central and Northern Florida. Declan’s vibrant creativity and infectious spirit are truly inspiring.
“We are thrilled to introduce the Make-A-Wish Chocolate Bar and Wish Bear bags as part of our commitment to giving back to the community,” says Justin Clinger, Assistant Vice President, Creative & Marketing at IT’SUGAR. “This initiative not only satisfies sweet cravings but also helps make wishes come true for children facing challenging circumstances. We’re honored to play a part in spreading joy during World Wish Month.”