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Jakks Pacific announces launch of new lifestyle products

JAKKS Pacific announced the launch of a new line of branded lifestyle products. This exciting collection will feature Element, Roxy and Quiksilver skateboards, helmets and knee pads, alongside Juicy Couture & Roxy roller skates.

Significant step

“This new line in our seasonal division marks a significant step in JAKKS' strategy to develop products for Millennials and Gen Z expanding into new categories and leveraging additional retail channels,” said Dennis Claussen, SVP Design & Marketing at JAKKS. “We look forward to exploring new opportunities with Authentic as we continue to expand our lifestyle brand portfolio in innovative ways.”

Expanding the line in 2025

In 2025, JAKKS will expand the line to include branded volleyballs, floaties, beach accessories, and a comprehensive range of new and exciting toys and toy-related products. These new offerings will feature key brand attributes from Roxy, Forever 21, Juicy Couture, Prince and Sports Illustrated.

Expanding product range

“We are excited to partner with JAKKS and introduce a new line of product offerings to Authentic’s portfolio,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic, owner of Element, Roxy, Quiksilver, Juicy Couture and more. “This partnership represents a unique opportunity to blend JAKKS' innovative design and manufacturing capabilities with Authentic's robust market presence and brand recognition, expanding our product range and enhancing the value we provide to our customers.”

JAKKS new product lines for Roxy, Quiksilver, Element and Juicy Couture will be available at select retailers including Academy Sports in August 2024.

Source: www.jakks.com/corporate/investors-overview/press-releases/

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