Toy market news

Jakks Pacific, Disguise sign on for ‘PAW Patrol: The Movie’ toys and costumes

Some new licensees are headed to Adventure City for the very first time

Jakks Pacific Inc. and Disguise - its Halloween costume division - inked a deal with ViacomCBS Consumer Products to produce a wide array of new product lines inspired by PAW Patrol: The Movie. Paramount Pictures will release the animated feature from Spin Master Entertainment in association with Nickelodeon Movies on August 20.

Under the new deal, Jakks will release PAW Patrol: The Movie-inspired ride ones, ball pits, tents, activity tables, music activity mats, and kids’ furniture. Additionally, Disguise will roll out a full range of PAW Patrol costumes, costume accessories, adaptive costumes, and trunk-or-treat kits just in time for Halloween.

Jakks says that its toy products will be available at retail in time for the movie release this summer.