Toy market news

Jazwares adds new commercial and licensing directors to the EMEA team

As part of Jazwares’ ambitious European growth strategy, Matt Stent is appointed European Commercial Director and Sam Bourne is named European Licensing Director.

After almost two decades at Argos & Sainsburys, most recently as the Buying Manager for Sports, Leisure, Outdoor Toys & Nursery, Matt Stent Joins Jazwares as European Commercial Director, reporting into Jonny Taylor, SVP Europe. Matt will be responsible for growing Jazwares’ business in Europe both through its regional offices and third-party distributors.

Sam Bourne, the former Head of Licensing and Brand at Rubie’s Masquerade, brings a wealth of experience within licensed consumer goods. Reporting into Global VP of Licensing, Sam Ferguson, her role of EMEA Licensing Director will focus on ensuring Jazwares delivers commercial value and results to global licensing partners, as the business continues to grow.

In addition to both of these appointments, Jazwares has expanded its UK team with a further ten hires to fill newly created positions across licensing, sales, marketing, operations, and business intelligence.

“We are thrilled to be adding such strong talent to our team, to match our growth both in the UK and across Europe.”  says Jonny Taylor, SVP Europe,  “Exciting times ahead!