Jazwares launches construction toy brand: BLDR
Jazwares announced an innovative new construction toy brand, BLDR, which will be available at retail this month. Featuring an assortment of world famous brands, immersive playsets, and highly articulated buildable action figures, BLDR offers a fun new way for kids and collectors to creatively imagine, build, and play within the vast BLDR constructable system.
Playsets and minifigures
Designed with kids ages 8+ and collectors in mind, initial BLDR offerings will include playsets and minifigures inspired by some of the world’s hottest brands including Squishmallows, Hello Kitty and Friends, and Adopt Me! For anime connoisseurs, BLDR will launch with a curated collection of highly detailed, 300-piece buildable action figure sets in a fully articulated 9” scale inspired by characters from popular Crunchyroll anime series Chainsaw Man and JUJUTSU KAISEN, which are streaming now on the global anime brand Crunchyroll.
- Squishmallows playsets feature a SquishBrik for a squishable belly
- Hello Kitty and Friends playsets include double-sided play for even more playability after the build
- Crunchyroll builds redefine constructible action figures utilizing new QuikBrik design allowing a stronger build with an unrivaled level of customization for a 9" figure
- Adopt Me! playsets recreate the cute pets that everyone loves with articulated features, locations, strollers, and beds to expand and build the world