Toy market news

Jetpack acquires international rights for live action toddler series The Mini Kids

Global kids and family content distributor Jetpack Distribution has acquired the rights for The Mini Kids, a live-action preschool show commissioned and produced by Norway’s PSB digital terrestrial channel NRK Super.

The deal sees Jetpack acquire the first two seasons (16 x 17 minutes) of The Mini Kids, which targets babies and toddlers (0 – 3-year-olds), alongside their parents or carers, plus season three (12 x 17 minutes), which is being delivered in summer 2022.

The first two seasons have aired in Norway, Sweden, Denmark, Finland and The Faroe Islands to critical acclaim, delivering strong performance among all age-groups particularly on channel-led video on demand platforms.